About Us

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Jason Geary is the 4th generation Master Baker in our family business. But in truth, we’re a tightknit team of master creators. Honouring award winning recipes handed down over decades, blending traditional methods with a surprisingly modern twist, to create a real sourdough brand with enduring value for future generations.

Our passion goes way beyond baking. This is our unique craft that we cannot and will not rush.

We’re on a crusade to make proper bread, more accessible to more people. After all, it’s the staple fuel of our great nation.

For generations we’ve crafted a different path. Now is the time to bring our dough to the people of Great Britain. A cause that’s baked into our DNA. Why? Because eating good food should be a moment of joy to be savoured.

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